Tag Archives: data extrapolation

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Google Analytics Data Sampling: Why it Matters

Google Analytics is the most popular analytics tool on the market for web traffic analysis. Unfortunately, a number of Google Analytics users come across precision issues related to data sampling, among other privacy concerns. This is relevant to those with small and large traffic. The data sampling takes place when a free user reaches 500,000 sessions and a premium user (Google Analytics 360) reaches 100M sessions for the month....