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Google Analytics Data Sampling: Why it Matters

Google Analytics is the most popular analytics tool on the market for web traffic analysis. Unfortunately, a number of Google Analytics users come across precision issues related to data sampling, among other privacy concerns. This is relevant to those with small and large traffic. The data sampling takes place when a free user reaches 500,000 sessions and a premium user (Google Analytics 360) reaches 100M sessions for the month....
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6 Reasons Why You Should Stop Using Google Analytics on Your Web Site Now

A large number of bloggers, ecommerce and general web site owners default to using Google Analytics to track their web site traffic, growth and evolution. In fact, Google Analytics is currently running on up to 50 million web sites. It is the first thing most of the web site owners do – adding Google Analytics. […]...